Case: FilmMe Group

FilmMe LogoPeople want to create interesting content of their activities. For instance helmet cameras have spread like a wildfire. Yet there’s been only one way to get footage of yourself in action; having someone else filming you. Usually it’s either difficult, expensive or both to shoot a high quality video of yourself and share it in social media. FilmMe has a unique solution to this need. FilmMe is a patent pending automated camera system that shoots professional quality HD video of the subject without a cameraman. It tracks the movement, pans and zooms as needed and finally sends the video automatically to ones’ FilmMe account. The whole process is initiated with a press of single button. That’s easy.

The FilmMe system tracks the location of the wristband, pans and zooms the camera accordingly.

The FilmMe system tracks the location of the wristband, pans and zooms the camera accordingly.

FilmMe was the highest scoring Moneytalks Investor forum winner in the history with average score of 4.53 out of 5. Prior to investment they had also secured 180k€ worth of letter of intents from prospective customers.

”FilmMe is on the verge of international breakthrough with a product that has a market potential of several hundred millions. Because the vast majority of our target market is international we wanted a professional investor, who can help us ahead also in the longer run. In addition to financing Butterfly brought valuable knowledge for instance into areas of IPRs, distribution channels and business models.” (Tapio Koivukangas, CEO of FilmMe Group)

The camera system is installed into venues, but the end users get a stylish wristband that identifies the user, allows to start and stop shooting the video and is used for automated camera control.

The camera system is installed into venues, but the end users get a stylish wristband that identifies the user, allows to start and stop shooting the video and is used for automated camera control.

Butterfly invested into FilmMe because the value proposition for different actors is clear, there’s attractive business model, demonstrated market traction and a billion dollar market opportunity. Furthermore the team is well balanced mixture of technological skill and top notch marketing expertise. In addition FilmMe has all characteristics of a naturally viral product. Butterfly investment will be used to further validate the business model and establish the required metrics to leverage the valuation up for follow-on financing rounds.