Case: Conexbird

Conexbird logo Conexbird logo[/caption]Containers do over 135 million overseas trips per year. During every fifth of those trips something goes wrong, for instance due to container condition, accumulating over 7 billion in damages annually. Conexbird has invented a method to inspect the changes in container condition and its contents within a few seconds while lifting the container simply by touching it. There is no heavy investment required for checking equipment and no interruption nor changes required to handling and logistic chain. Furthermore the cost per check is just a fraction compared to any other method currently available. This represents true quantum leap within container transportation business, not just cost of container maintenance point of view, but also what comes to costs related to smuggling and container security.

Prior to Butterfly’s investment Conexbird has filed the key patent and signed the first pilot customer agreement.

“Our container inspection methodology fits into logistics chain like glove, it will integrate there seamlessly. Furthermore, the investment and inspection costs are only fraction of other methods. Therefore we see Conexbird as an integral part of all container logistics, a market opportunity of several billion dollars. Butterfly will bring us international contact networks that we need and such a unique level of agile business development expertise that’s very hard to find elsewhere.” (Teuvo Heikkilä, Founder of Conexbird).

Butterfly invested into Conexbird because of their clear cost saving value proposition, advanced business model, customer traction and technologically unique solution with strong intellectual property that fits extremely well into existing container logistic processes. Furthermore there’s market opportunity worth of hundreds of millions as well as excellent team with great international contact network. Butterfly’s investment will be used to validate the technology, business model and value proposition with first pilot customers.

Case: CaddieON

CaddieOn LogoProfessional athletes use all available information to improve their performance. In golf, collecting the data requires a load of statisticians who follow the players and record each shot. Amateur golfers would love to have the same means to improve their performance as well. However, all the prior solutions either require too much concentration on manual data collection or one needs to pay big money for a live caddie to do the job. CaddieON allows automated golf data collection. The patent pending product enables the round events to be recorded shot by shot, shared and broadcasted in real time. Even better, player can compare his performance with other players and compete in all game details, not only with total round score. Instead of gadgets, you get to focus on game and play better. Now, that’s a strong value proposition for a golfer.

The CaddieOn wristband automatically detects the strokes and the club used for it. There's no easier way to keep track of your golf game play.

The CaddieOn wristband automatically detects the strokes and the club used for it. There’s no easier way to keep track of your golf game play.

CaddieON has launched the product and starting the sales in Finland during summer 2013. Prior to investment it has already announced cooperation with half a dozen golf courses in Finland and collected crowd funding from Finnish golfers worth 13 thousand euro.

”There are 60 million golfers in the world. CaddieON will lead the way in giving the golfers most value for their golf and making golf more rewarding, enjoyable and interesting than ever. The international market potential is worth several hundred millions. We wanted to have an investor who can help us with business models as well as finding the right partners. Butterfly was our best choice and shares our passion for lean customer driven development.” (Tuomo Lalli, CEO of CaddieON, Inc.)

In addition to automatically created golf game play record the CaddieOn mobile app has all the features you would expect from a golf app and there's many more coming up.

In addition to automatically created golf game play record the CaddieOn mobile app has all the features you would expect from a golf app and there’s many more coming up.

Butterfly invested into CaddieON because the patent pending product concept allows superior ease of use and thus stronger value proposition for golfers in a market worth of several hundred millions. Furthermore the business model offers several avenues for monetization. The CaddieON team has shown both the ability and commitment. Finally their ongoing crowd funding campaign has already gained significant traction among their future customers. Butterfly investment will be used to validate value proposition and establish the required metrics to leverage the valuation up for follow-on financing rounds.

Case: Fourdeg

Fourdeg_logo_RGB_1280x1549pxEvery property owner knows that heating costs are rising year by year. Most means to save the costs are either too expensive or do not save enough to make sense economically. Sounds depressing, doesn’t it? But not for long; Fourdeg is developing a product for water radiators heated buildings that will ensure both the energy savings as well as improved comfort temperature control with a superfast investment payback. Even better, the product can be installed within minutes and installation doesn’t require professional training. If something, that’s better with less.

Fourdeg system allows energy savings in heating up to 30% through intelligent self-learning cloud driven heating optimization algorithms. In addition customers benefit from full control of the system through web and mobile as well as better living comfort through significantly improved temperature accuracy.

Fourdeg system allows energy savings in heating up to 30% through intelligent self-learning cloud driven heating optimization algorithms. In addition customers benefit from full control of the system through web and mobile as well as better living comfort through significantly improved temperature accuracy.

Before the investment Fourdeg had built first prototypes and secured first pilot customer.

”We saw from the beginning that our smart heating control system and evident demand combines as an inspiring market opportunity. But that’s not enough for a successful start-up. To thrive through the growth phase startup needs to have right kind of expertise and sufficient resources. Butterfly makes us a perfect partner by providing the both; financial resources as well as the competence.” (Markku Makkonen, CEO of Fourdeg, Inc.)

Intelligent cloud controlled thermostat that is easy to install, even by end customers, is at the core of the Fourdeg offering.

Intelligent cloud controlled thermostat that is easy to install, even by end customers, is at the core of the Fourdeg offering.

Butterfly invested into Fourdeg because of their clear value proposition, huge market potential and because the product allows use of truly revolutionary distribution channel. The Fourdeg team is leanly operating well balanced mixture of talent and it has shown commitment and ability to learn fast. Butterfly investment will be used to develop the first product version for the pilot and to validate value proposition, especially the cost savings related to the product.

Case: MyPose

MyPose LogoRight now brick and mortar stores have huge challenges while integrating into digital world and competing with their online counterparts. Yet, as they’ll let the consumers really see and feel the products they’re invaluable piece for both the brand owners and consumers. MyPose bridges this gap. MyPose is digital fitting room display that allows great fitting experience and social feedback for the consumer. More importantly however, it’s an effective social marketing tool for both the stores as well as brand owners. It provides additional revenue stream from brand owner campaigns for stores as well as make their own marketing easy and cost efficient. It’s a game changer for the fashion industry.

So far MyPose has been tested by Marimekko, Calvin Klein and Mick’s as well as appeared on the Finland’s Next Top Model TV-show.

“Butterfly has right expertize and matching mindset to make Mypose as disruptive marketing tool.” (Lassi Anttonen, CEO of MyPose)

Butterfly invested into MyPose because of their industry dynamics changing value proposition, clever business model that has strong re-occurring revenue elements and a billion dollar market opportunity. Furthermore the team has demonstrated both the ability and commitment. In addition MyPose has all characteristics of a naturally viral product. Butterfly investment will be used to validate the value proposition and the business model, acquisition of key reference customers as well as establish the required metrics to leverage the valuation up for follow-on financing rounds.

Case: FilmMe Group

FilmMe LogoPeople want to create interesting content of their activities. For instance helmet cameras have spread like a wildfire. Yet there’s been only one way to get footage of yourself in action; having someone else filming you. Usually it’s either difficult, expensive or both to shoot a high quality video of yourself and share it in social media. FilmMe has a unique solution to this need. FilmMe is a patent pending automated camera system that shoots professional quality HD video of the subject without a cameraman. It tracks the movement, pans and zooms as needed and finally sends the video automatically to ones’ FilmMe account. The whole process is initiated with a press of single button. That’s easy.

The FilmMe system tracks the location of the wristband, pans and zooms the camera accordingly.

The FilmMe system tracks the location of the wristband, pans and zooms the camera accordingly.

FilmMe was the highest scoring Moneytalks Investor forum winner in the history with average score of 4.53 out of 5. Prior to investment they had also secured 180k€ worth of letter of intents from prospective customers.

”FilmMe is on the verge of international breakthrough with a product that has a market potential of several hundred millions. Because the vast majority of our target market is international we wanted a professional investor, who can help us ahead also in the longer run. In addition to financing Butterfly brought valuable knowledge for instance into areas of IPRs, distribution channels and business models.” (Tapio Koivukangas, CEO of FilmMe Group)

The camera system is installed into venues, but the end users get a stylish wristband that identifies the user, allows to start and stop shooting the video and is used for automated camera control.

The camera system is installed into venues, but the end users get a stylish wristband that identifies the user, allows to start and stop shooting the video and is used for automated camera control.

Butterfly invested into FilmMe because the value proposition for different actors is clear, there’s attractive business model, demonstrated market traction and a billion dollar market opportunity. Furthermore the team is well balanced mixture of technological skill and top notch marketing expertise. In addition FilmMe has all characteristics of a naturally viral product. Butterfly investment will be used to further validate the business model and establish the required metrics to leverage the valuation up for follow-on financing rounds.