Case: Selqee

logo-selqee-1280Despite of the fact that training programs are in the very core of fitness training, the tools to prescribe and deliver them are far from optimal. Strength training programs are mainly a bare list of prescribed movements without an explicit and systematic plan for personally optimized weight, repetitions and resting time. There’s no real time feedback nor analysis based on actual training session for the trainee or personal trainer. This applies even into mobile app based training programs, only exception being perhaps heart rate driven cardio training apps, which however, are not optimal for strength training. The challenge has been both receiving the training program and collection of training session feedback without requiring too much fiddle from the end user. To get best training outcome the program should be created and updated based on each actualized training performance. Selqee’s Repmax does exactly that. It’s a mobile app that allows personal trainer or trainee to set a certain goal, like gain muscle mass or increase strength endurance, after which the app creates a training program which changes in real time based on actual training performance. All this with excellent user experience.

Repmax is not just a tool for personal trainer to design and deliver personalized training programs to their customers, but also a tool for the end user to get the real time feedback based on training performance. Repmax automatically adjusts the training program during the training and allows in-depth analysis of the training performance after it.

Repmax is not just a tool for personal trainer to design and deliver personalized training programs to their customers, but also a tool for the end user to get the real time feedback based on training performance. Repmax automatically adjusts the training program during the training and allows in-depth analysis of the training performance after it.

Prior to Butterfly’s investment Selqee had bulk of the Repmax-product development ready as well as a number of well know personal trainers lined up for piloting the product.

“The health apps are one of the largest segments in app business. Yet, at the same time it’s very challenging to provide real, tangible added value while keeping the user experience at the top level. Based on feedback by top personal trainers, such as Jaana Kotkansalo, we’ve succeeded here. Butterfly has been very helpful from the beginning. We value particularly their coaching type of attitude and the frank, to the point, relations with them. Also, we are pleased of their great networks and ‘been there, done that’ experience in this segment. Already prior to the investment we went through numerous discussions that helped us to clarify the idea and business model” (Juuso Nissilä, CEO of Selqee)

Butterfly invested into Selqee because of founder team with plenty of both domain and startup experience, their deep insight into sports science as well as physiology and a product idea that addresses most of the end user issues in current gym training applications. Butterfly’s investment will be used to finalize and launch the first product version, validating the end user traction and securing the first few paying customers.

Case: Fascia Clothing

fascia-clothing-logo-18.4.2016Muscular balance is an important factor effecting the health. Imbalance can cause numerous problems, including joint injuries, back pain etc. Imbalance can be caused by numerous factors and it’s not just a problem of people who train too little. For instance, professional athletes frequently suffer this problem due to too little training of supportive muscles. Fascia Clothing’s patent pending garments prevent this problem. In effect they’re compression clothing for musculoskeltal system. The body balance is achieved by stimulating the body’s fascia-line network, i.e. utilizing the bio-tensegrity phenomena. It increases the effectiveness of any physical exercise and makes sure that it becomes balanced. In other words, also other than target muscles, including the deep inner muscles, which are maintaining the posture of the joints and the spine, will get the effect. It improves body awareness, control and coordination. Fascia Clothing is the next generation of billion-dollar compression clothing industry.

Prior to Butterfly’s investment Fascia Clothing had produced the first prototypes, secured an industrial partner and filed their first patent application.

“Our garments are suitable for all. While improving physical performance they help also to prevent injuries and for example back problems. Therefore, the market potential is not limited only to athletes. We’ve been discussing with Butterfly well before we were founded. They’re curious, very open for new ideas and their input has been instrumental while taking us where we are. Without Butterfly’s involvement we simply would not exist.” (Marika Heiskanen, Founder of Fascia Clothing)

Butterfly invested into Fascia Clothing because they have a unique elegant approach to making training safer and more effective. Their value proposition is much stronger compared to traditional compression clothing, which is already billion-dollar industry. Furthermore, their team has a great mix of deep physiological expertise combined with top-notch management and marketing talent. Butterfly’s investment will be used to manufacture the first product versions, secure further IP, validate the business model and securing the first few paying reference customers.