Case: CreateTrips

CreateTrips logoPeople want to plan their trips together with family and friends. Furthermore they want to have the travel planning, tips and advices available offline without data roaming charges when they travel. CreateTrips is a social trip planner for the smart traveler. It allows users to draw information from sources such as Foursquare, Instagram and others into a digital map sheet and package it into downloadable travel plans that can be shared with fellow travelers. CreateTrips is not just another trip planner; in addition to already excellent product they have loads of differentiating features under development as well.

CreateTrips app allows easy travel planning together with the people they're traveling with, best of all you can package the travel plan, including the maps and directions into a offline accessible package and thus avoid the roaming charges.

CreateTrips app allows easy travel planning together with the people they’re traveling with, best of all you can package the travel plan, including the maps and directions into a offline accessible package and thus avoid the roaming charges.

Prior to investment CreateTrips had released the first version of their app in Apple’s New Zealand App Store which made it into Top 10 app there just in five days. Global launch is a matter of a few weeks.

”First of all, we can’t be any happier. Seed round – split between Butterfly Ventures and Rkapital – allows the three of us to continue working on CreateTrips full time. We’re building CreateTrips because this is what we love doing – building things that make it easier to do travel planning with friends. Butterfly Ventures offers us an opportunity to have a unique international connections and business development knowledge that is very rare to find from Finnish investors.” (Juha-Petteri Kukkonen, Founder of CreateTrips, Inc.)

Butterfly invested into CreateTrips because the team has excellent background for such venture, including app development, marketing and travel industry knowledge. The market potential is hundreds of millions and there’s clever business model with re-occurring revenue stream, as well as network effects that both ease up the distribution through virality and provide some long term protection from the competition. Butterfly investment will be used to validate the customer acquisition path and business model, as well as establish the required metrics to leverage the valuation up for follow-on financing rounds.

CreateTrips was founded by Juha-Petteri Kukkonen, Jarkka Salminen and Jesse Luoto. Juha-Petteri Kukkonen has been working as a strategist and director for Mindshare Worldwide and Grey Global before quitin’ his day job. Jarkka Salminen is a former rapper and independent game developer. Jesse Luoto was a developer at Activeark JWT before joining the CreateTrips team.

Case: MyPose

MyPose LogoRight now brick and mortar stores have huge challenges while integrating into digital world and competing with their online counterparts. Yet, as they’ll let the consumers really see and feel the products they’re invaluable piece for both the brand owners and consumers. MyPose bridges this gap. MyPose is digital fitting room display that allows great fitting experience and social feedback for the consumer. More importantly however, it’s an effective social marketing tool for both the stores as well as brand owners. It provides additional revenue stream from brand owner campaigns for stores as well as make their own marketing easy and cost efficient. It’s a game changer for the fashion industry.

So far MyPose has been tested by Marimekko, Calvin Klein and Mick’s as well as appeared on the Finland’s Next Top Model TV-show.

“Butterfly has right expertize and matching mindset to make Mypose as disruptive marketing tool.” (Lassi Anttonen, CEO of MyPose)

Butterfly invested into MyPose because of their industry dynamics changing value proposition, clever business model that has strong re-occurring revenue elements and a billion dollar market opportunity. Furthermore the team has demonstrated both the ability and commitment. In addition MyPose has all characteristics of a naturally viral product. Butterfly investment will be used to validate the value proposition and the business model, acquisition of key reference customers as well as establish the required metrics to leverage the valuation up for follow-on financing rounds.