Muscular balance is an important factor effecting the health. Imbalance can cause numerous problems, including joint injuries, back pain etc. Imbalance can be caused by numerous factors and it’s not just a problem of people who train too little. For instance, professional athletes frequently suffer this problem due to too little training of supportive muscles. Fascia Clothing’s patent pending garments prevent this problem. In effect they’re compression clothing for musculoskeltal system. The body balance is achieved by stimulating the body’s fascia-line network, i.e. utilizing the bio-tensegrity phenomena. It increases the effectiveness of any physical exercise and makes sure that it becomes balanced. In other words, also other than target muscles, including the deep inner muscles, which are maintaining the posture of the joints and the spine, will get the effect. It improves body awareness, control and coordination. Fascia Clothing is the next generation of billion-dollar compression clothing industry.
Prior to Butterfly’s investment Fascia Clothing had produced the first prototypes, secured an industrial partner and filed their first patent application.
“Our garments are suitable for all. While improving physical performance they help also to prevent injuries and for example back problems. Therefore, the market potential is not limited only to athletes. We’ve been discussing with Butterfly well before we were founded. They’re curious, very open for new ideas and their input has been instrumental while taking us where we are. Without Butterfly’s involvement we simply would not exist.” (Marika Heiskanen, Founder of Fascia Clothing)
Butterfly invested into Fascia Clothing because they have a unique elegant approach to making training safer and more effective. Their value proposition is much stronger compared to traditional compression clothing, which is already billion-dollar industry. Furthermore, their team has a great mix of deep physiological expertise combined with top-notch management and marketing talent. Butterfly’s investment will be used to manufacture the first product versions, secure further IP, validate the business model and securing the first few paying reference customers.
Current video search technologies are based on keywords and thin layer of manually generated metadata. Valossa enables automated real time scene level video metadata generation (concepts, people, emotions, objects etc.) as well as natural, truly descriptive, searches, such as “Movies with Sean Connery in red pants”. This is a paradigm shift on search technology that brings computing closer to humans greatly improving human computer interaction and even allowing entirely new use cases for instance for voice controlled user interfaces and as such a billion-dollar market opportunity.
Unlike traditional search technologies Valossa technology is able to get relevant results from natural human language like queries.
Prior to Butterfly’s investment Valossa had filed the patents on key technologies, piloted the technology with YLE (the national broadcasting company of Finland), analyzed since 2010 more than 300k TV programs and 45k English language movies (the technology demo of movie search is available at www.whatismymovie.com).
“The rise of voice operated systems brings a huge opportunity to develop more intelligent conversational search technology. We at Valossa use Artificial Intelligence to create scene-level video descriptions and facilitate natural deep content discovery. The financing from Butterfly Ventures is one of the key ingredients on our growth path. However, it’s not just the money, they share our vision and we appreciate especially the way they offer valuable, hands-on support. They’re truly front line players.” (Mika Rautiainen, CEO of Valossa)
Butterfly invested into Valossa because they have an elegant solution for a problem that has a billion-dollar market opportunity. Furthermore, their team is ambitious and capable of executing at high pace, it’s an excellent combination of tech and business, including several PhDs. Butterfly’s investment will be used to validate the business model and securing the first few paying customers.
Sonic Force has developed LoudBy Sound Cases, that are smart protective cover for smart phones and tablets that improves the sound quality of the device significantly. It does this by employing patent pending passive very precisely crafted horn design that redirects the sound towards the users, as well as improves the frequency band and loudness.
Sonic Force’s LoudBy covers deliver excellent sound quality with elegant packaging. The improvement in sound quality is truly impressive.
Prior to Butterfly’s investment Sonic Force had developed the first product version for Samsung Galaxy S4, as well as working prototypes for several other devices, filed patents for core IP and conducted market research in Canada with very promising results. Furthermore they have sold the LoudBy Sound Cases to four countries, including US, UK, Canada and Finland.
“During the last few years smart phone manufacturers have turned their attention to bigger and better displays. However sound quality is left behind. We elegantly combine two basic needs of the smart device users, protection of the device and sound quality. Our market research indicated that 37% of users feel that they would benefit from improved sound that LoudBy delivers resulting a market opportunity of over billion dollars. Butterfly brings us the resources and expertise to pursue into new markets as well as develop Sonic Force offering to meet increased number of customers.” (Petri Soronen, CEO of Sonicforce)
Butterfly invested into Sonic Force because of the product with clearly articulated benefits with promising initial traction. Furthermore their team is a great combination of business, mobile industry and truly exceptional sound design expertise. Butterfly’s investment will be used to identify, test and validate the traction as well as scale of the market opportunity with couple of mobile platforms in international markets.