Case: Asmo Charger

ASMO Chrome Ring 2There are hundreds of millions of mobile phone and tablet chargers sold each year. At the moment the idle chargers that are left plugged-in use several nuclear plants worth of energy even when there’s now device connected. Furthermore they present fire hazard, there are numerous fires started by faulty idle chargers each year. Patented Asmo Charger solves these problems. It’s a charger that consumes zero energy when there’s no device connected. Yet at the same time it offers the same convenience than traditional chargers, by turning itself on automatically whenever a device is connected to it.

Asmo Charger comes in a stylish package, consumes zero energy when idle and prevents the fire hazard related faulty idle chargers.

Asmo Charger comes in a stylish package, consumes zero energy when idle and prevents the fire hazard related faulty idle chargers.

Prior to Butterfly’s investment Asmo had completed the fully functional prototype of the charger as well as filed in several patent application related to IP around the technology and confirmed the end user traction. Furthermore they had successfully attracted interest of several device vendors.

“There is over 7 Billion mobile phones with charger which consumes power all the time when plugged to wall. Those chargers consume ridiculous amount of electricity for nothing. We’re going to change that, our charger do not consume any stand-by power and is being used exactly like the old chargers. We have discussed with Butterfly from very beginning. We needed expertise especially on IP and licensing issues, where Butterfly is particularly strong. I also appreciate the fact that they’re good guys, open and helpful. They feel almost like an extension of the original founder team.” (Asmo Saloranta, CEO of Asmo Charger)

Butterfly invested into Asmo Charger because of their simple, well protected, solution to a very well defined problem that has a global scale. Butterfly’s investment will be used for manufacturing the first few patches of chargers, further protecting the IP as well as sales and marketing of the charger and negotiating the licensing deals with major device vendors.

Case: Augumenta

augumenta-logo-27.10.2014Augmented reality (AR) might sound like a science fiction, yet there are many industrial applications where AR is being deployed already today, for instance in warehousing and service operations. Typically AR brings in loads of information in meaningful way to the task at hand that speeds up the work and reduces the number of errors. However AR hasn’t been very interactive, thus limiting the power and uses of it. AR represents paradigm shift in device user interaction and requires reliable advanced means of interaction such as hand gestures. Augumenta is forerunner here, delivering fast, reliable and energy efficient gesture detection and virtual inputs for AR interaction as an easy to integrate SDK for application and device vendors.

There are wide variety of industrial applications where AR becomes handy, like identifying the right pipe and operating field automation on the spot.

There are wide variety of industrial applications where AR becomes handy, like identifying the right pipe and operating field automation on the spot.

Prior to Butterfly’s investment Augumenta had finished the minimum viable product and secured two industrial system integrators, who are now evaluating the package. Furthermore they have one granted patent and two more filed, securing the related IP.

“Augumenta was founded with a clear mission: to make wearable devices convenient and easy to use. Smartglass is a powerful tool for enterprises, and when equipped with our interaction solutions, they enhance productivity at workplace, resulting in significant cost savings. We focus on bringing our technology to different industry verticals, while expanding our product offering and patent portfolio. Wearable devices are a dynamic, fast-developing market with some unique challenges. We are delighted to have Butterfly as our investor; their vast experience in business strategies and IPR management is a great asset for taking Augumenta to the next level.” (Tero Aaltonen, CEO of Augumenta)

Butterfly invested into Augumenta because of their innovative market approach that allows them to jump ahead before the consumer mass adoption of AR. Their product offers easy path of AR integration, way smoother gesture detection and AR interaction as well as substantially longer battery life than competing products. Another key driver for the investment was the highly professional PhD level founder team with years of relevant industry experience. Butterfly’s investment will be used for confirming the product market fit and securing the first few major customers.

Case: Conexbird

Conexbird logo Conexbird logo[/caption]Containers do over 135 million overseas trips per year. During every fifth of those trips something goes wrong, for instance due to container condition, accumulating over 7 billion in damages annually. Conexbird has invented a method to inspect the changes in container condition and its contents within a few seconds while lifting the container simply by touching it. There is no heavy investment required for checking equipment and no interruption nor changes required to handling and logistic chain. Furthermore the cost per check is just a fraction compared to any other method currently available. This represents true quantum leap within container transportation business, not just cost of container maintenance point of view, but also what comes to costs related to smuggling and container security.

Prior to Butterfly’s investment Conexbird has filed the key patent and signed the first pilot customer agreement.

“Our container inspection methodology fits into logistics chain like glove, it will integrate there seamlessly. Furthermore, the investment and inspection costs are only fraction of other methods. Therefore we see Conexbird as an integral part of all container logistics, a market opportunity of several billion dollars. Butterfly will bring us international contact networks that we need and such a unique level of agile business development expertise that’s very hard to find elsewhere.” (Teuvo Heikkilä, Founder of Conexbird).

Butterfly invested into Conexbird because of their clear cost saving value proposition, advanced business model, customer traction and technologically unique solution with strong intellectual property that fits extremely well into existing container logistic processes. Furthermore there’s market opportunity worth of hundreds of millions as well as excellent team with great international contact network. Butterfly’s investment will be used to validate the technology, business model and value proposition with first pilot customers.

Disruptive ideas supercharged

Welcome to our new blog. I’ll start this blog by explaining how we look at the world;

We have to think differently to conquer the globe. We have to build technologies that rock. And customers need to feel the rock’n roll. And still the old army slogan is one we need to understand; a chain is only as strong as its weakest link. That’s the reason why we need to team up with entrepreneurs with great ideas and technical and business skills.

We are seasoned professionals in international technology business. We’ve been there and done that. And still we are learning more and we don’t expect our ways to be perfect. But together we expect to create and expand technology businesses that change the way we live and do business. Such businesses are often IPR intensive. That is the way to get financing or to do better deals with partners. Or it may be the way to dramatically increase the exit valuation. Our job is to help tech-savvy entrepreneurs to create solid businesses with ultimate goal of doing an exit making the entrepreneurs very wealthy.

We have to be innovative, yet realistic and creating a whole package that rocks bringing disruptive technologies to the global marketplace.

This is not just business, it’s an adventure!