Case: Fascia Clothing

fascia-clothing-logo-18.4.2016Muscular balance is an important factor effecting the health. Imbalance can cause numerous problems, including joint injuries, back pain etc. Imbalance can be caused by numerous factors and it’s not just a problem of people who train too little. For instance, professional athletes frequently suffer this problem due to too little training of supportive muscles. Fascia Clothing’s patent pending garments prevent this problem. In effect they’re compression clothing for musculoskeltal system. The body balance is achieved by stimulating the body’s fascia-line network, i.e. utilizing the bio-tensegrity phenomena. It increases the effectiveness of any physical exercise and makes sure that it becomes balanced. In other words, also other than target muscles, including the deep inner muscles, which are maintaining the posture of the joints and the spine, will get the effect. It improves body awareness, control and coordination. Fascia Clothing is the next generation of billion-dollar compression clothing industry.

Prior to Butterfly’s investment Fascia Clothing had produced the first prototypes, secured an industrial partner and filed their first patent application.

“Our garments are suitable for all. While improving physical performance they help also to prevent injuries and for example back problems. Therefore, the market potential is not limited only to athletes. We’ve been discussing with Butterfly well before we were founded. They’re curious, very open for new ideas and their input has been instrumental while taking us where we are. Without Butterfly’s involvement we simply would not exist.” (Marika Heiskanen, Founder of Fascia Clothing)

Butterfly invested into Fascia Clothing because they have a unique elegant approach to making training safer and more effective. Their value proposition is much stronger compared to traditional compression clothing, which is already billion-dollar industry. Furthermore, their team has a great mix of deep physiological expertise combined with top-notch management and marketing talent. Butterfly’s investment will be used to manufacture the first product versions, secure further IP, validate the business model and securing the first few paying reference customers.

Case: Fjuul

Fjuul LogoFjuul is a mobile app that turns everyday activities into meaningful exercise. It provides guidance for changing daily behavior and building healthy routines to feel energized and keep in shape. Unlike most of the existing apps and gadgets the Fjuul technology has a strong scientific foundation. It translates daily, casual movement into a new measurement unit called Fjuul Points – a universal “currency” of healthy activities. They measure the intensity of movements and related energy consumption (in medical units called METs). In other words, instead of just counting the steps one takes, with Fjuul users can realize the difference of the daily choices they make, such as taking the stairs instead of using the elevator – they can now learn how the mix of intensities impact their exercise levels. This makes an excellent platform for bringing more value to the millions of mainstream users.

Fjuul offers great user experience and it has been globally featured numerous times.

Fjuul offers great user experience and it has been globally featured numerous times.

Prior to Butterfly’s investment Fjuul had released a second version of its top rated mobile app, which had been globally featured by Apple frequently, secured pre-install deal of the demo app with Apple retail stores as well as being hand-picked as one of the few partners during the Apple Watch launch.

“We appreciate the open communication we have had from day one with the Butterfly team and quickly learned that we get a lot of ideas and expertise on our business model, the proper metrics, and how we could jointly move Fjuul towards our set monetization schemes. In particular, we feel that we get ‘out of the box’ thinking, a down to earth partnership, and a creative approach for further value creation, including some synergetic options within the current portfolio investments and related learnings.” (Sascha Wischek, CEO of Fjuul)

Butterfly invested into Fjuul because they have been able to package the value beyond the steps into a great user experience that could appeal even to the mainstream user groups that aren’t interested of traditional testosterone packed sports tracking applications. This is also confirmed by their strong relationship with Apple. In addition, Fjuul shows very promising metrics and extraordinarily active core user group. They have a great experienced team that has demonstrated their execution capability as well as V3 plans with an appealing value proposition. Butterfly’s investment will be used to develop and launch the V3 product suite and test the new business model and value proposition.