Case: Foodiac

Foodiac LogoConsumers and businesses want more unique and personal dining experiences. At the same time chefs would like to make name and have variety for their work which typical restaurant job doesn’t offer, as well as earn some extra income. Foodiac is a service to facilitate this, it allows anyone to book the best chefs around to cook at their home or corporate events. For chefs it allows easy end-to-end management of customer flow. Foodiac will disrupt the whole $33 billion in-home catering and $36 billion B2B event catering markets, while also challenging the fine-dining restaurants globally.

Foodiac connects the best chefs around with the consumers.

Foodiac connects the best chefs around with the consumers.

Prior to Butterfly’s investment Foodiac has proven the business model locally in Finland by attracting nearly 100 service providers, generating superb metrics, including >1000% google ads ROI, nearly 100k€ incoming monthly RFQs and over 150k€ worth of revenue.

“The market of in-home and event catering are completely untapped markets. Also the restaurant industry has trouble matching the growing requirements of customers. We at Foodiac noticed this opportunity and the response from the markets has been amazing. We’re glad to have Butterfly backing us both financially and with the wide experience they have in growing startups. We just launched in United Arab Emirates and the metrics look even better than in Finland. We are further expanding the concept to Germany in 2015 and using the knowledge of Butterfly to plan the next steps in conquering the world.” (Miikka Mäkiö, CEO of Foodiac)

Butterfly invested into Foodiac because of very professionally carried proof of business pilot in Finland with extraordinary metrics. The team is hard working, smart, agile and capable of delivering results professionally. Butterfly’s investment will be used to validate the business model in international markets outside of Finland.

Case: CubiCasa

cclogo-tummaProperties are one of the most valuable assets sold on a daily basis. Each time a property is sold there’s a need for a floor plan along with the other materials. However the quality of existing materials varies a lot and quite often they’re not even available in digital form. CubiCasa makes it super easy for anyone to transfer their floor plans into appealing high quality form cost efficiently and on top of that they automatically create an approximate 3D model based on the floor plan. User just submits an image of the floor plan, basically any source material will do, even something drawn into napkin. These add tremendous amount of informational value around the transaction. Furthermore there’s numerous other purposes that CubiCasa’s floor plan database can used for, like planning decoration or being used as a source material for building automation services and indoor navigation.

From a napkin into a high quality approximate 3D floor plan in a snap.

From a napkin into a high quality approximate 3D floor plan in a snap.

Prior to Butterfly’s investment CubiCasa had launched successfully their first product version and honed the delivery process into excellent condition especially for real estate market. They have nearly 10% market share of Finnish real estate agents and their month to month growth ration have been around 15%. Furthermore they have taken their first steps into North-American market.

“We have been doing property visualisations manually for long. Some time ago we found a way to significantly lower the cost of entry level product, i.e. creating basic floor plans and indoor 3D model based on it. There’s definitely huge market for such data, but the right business model is a bit trickier question. That’s where Butterfly fits in very nicely. In addition to bringing in money, their business model expertise is a great asset to us. We also liked their coach-type attitude to co-operation and entrepreneurial spirit. They’re definitely the kind of people any startup team would like to have around.” (Harri Pesola, CEO of CubiCasa)

Butterfly invested into CubiCasa because they can cumulate floor plan data and 3D models extremely efficiently while making money in the process. This provides protection for their business and enables numerous business models, each with multi-billion dollar market opportunity. Furthermore the team has strong entrepreneurial background with plenty of startup experience and good connections to the main market in North America. Butterfly’s investment will be used for testing and validating business models as well as entering to the North American market.