Alpakka Media, was born from love for stories and urge to serve the needs of the demanding audience of children. During the last few years Alpakka Media has been producing children’s games and animated television series in co-operation with Finnish Broadcasting Companychannel 2. In fact their games are the most popular children’s content in TV2 with over 50M playing sessions so far. Now they’re going to leverage this huge content storage and launch series of children’s mobile games internationally.
Prior to Butterfly’s investment Alpakka Media has produced years of animated TV-series, secured the production contract for TV2 till 2019, 22 web & mobile games, 12 children’s books.
“We’ve been creating the content children in Finland love. Now we’re able to bring Hertta and our other characters to the fingertips of a global audience. We’re super excited of this opportunity. Picking the right investor is not just about money, at best it’s a co-operative relationship. Furthermore, Butterfly team has strong expertise in metrics and test marketing, both exactly the kind of knowledge that’s required in games business.” (Niina Tuikkala, CEO of Alpakka Media)
Butterfly invested into Alpakka Media because their highly popular content is ready for localization and has proven traction among children. This allows substantially easier market entry. Alpakka Media team has years of experience amongst the children’s content. Butterfly’s investment will be used for localization and test market launch of the Alpakka’s first few international games.
The first product of WhileOnTheMove is Daisy – a complete day care solution. Daisy includes mobile applications to day care employees and child-minders, mobile/web service to day care management and mobile/web service to parents. Real life tests have shown that in a city of 100 000 habitants Daisy can relocate over 65 000 hours of manual paperwork into more important tasks; taking care of the children. Furthermore a single 24/7 daycare unit can save up to 180 000€ a year by deploying Daisy to allow parents easily inform their weekend day care needs. This value proposition together with the fact that Europe alone represents over 100 million euro market potential for such product clearly makes the case.
Before the investment WhileOnTheMove has launched their product, secured several major customers, such as cities of Oulu and Jyväskylä as well as partnered with market leading distributor in France, who has already made the first sale there.
”From the very beginning WhileOnTheMove has targeted to international markets. Today we have closed our first international partner agreements and deals. The next step is to boost even more on international sales. To achieve the goal we need both funding and guidance. We see Butterfly as a perfect partner helping us in both.” (Kari Kivistö, CEO of WhileOnTheMove)
Butterfly invested into WhileOnTheMove because their product offers good fit to market requirements that are changing and clear cost saving value proposition. The product is launched; gaining traction; and already agreed sales provide significant and relatively long term revenue. Furthermore, the WhileOnTheMove team has shown significant personal commitment and demonstrated their ability to deliver. Butterfly investment will be used to speed up the sales, especially internationally.