Case: Conexbird

Conexbird logo Conexbird logo[/caption]Containers do over 135 million overseas trips per year. During every fifth of those trips something goes wrong, for instance due to container condition, accumulating over 7 billion in damages annually. Conexbird has invented a method to inspect the changes in container condition and its contents within a few seconds while lifting the container simply by touching it. There is no heavy investment required for checking equipment and no interruption nor changes required to handling and logistic chain. Furthermore the cost per check is just a fraction compared to any other method currently available. This represents true quantum leap within container transportation business, not just cost of container maintenance point of view, but also what comes to costs related to smuggling and container security.

Prior to Butterfly’s investment Conexbird has filed the key patent and signed the first pilot customer agreement.

“Our container inspection methodology fits into logistics chain like glove, it will integrate there seamlessly. Furthermore, the investment and inspection costs are only fraction of other methods. Therefore we see Conexbird as an integral part of all container logistics, a market opportunity of several billion dollars. Butterfly will bring us international contact networks that we need and such a unique level of agile business development expertise that’s very hard to find elsewhere.” (Teuvo Heikkilä, Founder of Conexbird).

Butterfly invested into Conexbird because of their clear cost saving value proposition, advanced business model, customer traction and technologically unique solution with strong intellectual property that fits extremely well into existing container logistic processes. Furthermore there’s market opportunity worth of hundreds of millions as well as excellent team with great international contact network. Butterfly’s investment will be used to validate the technology, business model and value proposition with first pilot customers.

Case: Laturi

Laturi logoThe first step for a Personal Trainer with a new client is always to start with a fitness assessment. Traditionally this time consuming process requiring heavy and expensive equipment limits the number of clients personal trainers can serve. Laturi has designed a way to carry out fitness assessment quickly and efficiently. With the Energy Test, one personal trainer is able to test up to 400 people in just a week, the improvement is several folds compared to traditional means. The web based Energy Service and the Energy Test equipment is easy to carry, inexpensive and highly mobile. As a result of the Energy Test person gets an Energy Index, which tells the time that peak energy output can be experienced, whether at work, performing routine chores or engaging in recreational activities. Energy Index tells the benefit of being fit in such a way that gets people excited about taking care of their well being.

Laturi's web application tells in very understandable and motivating way about your fitness. In addition to Energy Index itself, it also breaks the results into sub-categories that visually show your strengths and help pinpoint the possible problem areas.

Laturi’s web application tells in very understandable and motivating way about your fitness. In addition to Energy Index itself, it also breaks the results into sub-categories that visually show your strengths and help pinpoint the possible problem areas.

Prior to Butterfly’s investment Laturi has filed methodology patent, launched the service, sold the Energy Test to over 20 businesses providing fitness assessments and as a result gathered validation for their business model.

“Realizing the benefits of improved employee’s fitness, American businesses invest over 20 Billion dollars annually in their efforts to help employees increase their level of physical activity. We have been seeking for an investor who shares our belief in the growing health and fitness market and can provide support for our plans to create a scalable international business. We are truly excited that we get to work with Butterfly and get concrete and committed support along the way.” (Vesa Tornberg, Founder of Laturi)

Butterfly invested into Laturi because of the extremely positive user experience of the service, Laturi’s strong and committed team with superlative industry expertise and balanced skill set. There is a fast growing market worth of hundreds of millions for Laturi’s product and Laturi has a solid plan for the distribution model. Furthermore the business model already has validation. Butterfly’s investment will be used for international growth, enhance the business model and establish the required metrics to leverage the valuation up for follow-on financing rounds.

Case: CreateTrips

CreateTrips logoPeople want to plan their trips together with family and friends. Furthermore they want to have the travel planning, tips and advices available offline without data roaming charges when they travel. CreateTrips is a social trip planner for the smart traveler. It allows users to draw information from sources such as Foursquare, Instagram and others into a digital map sheet and package it into downloadable travel plans that can be shared with fellow travelers. CreateTrips is not just another trip planner; in addition to already excellent product they have loads of differentiating features under development as well.

CreateTrips app allows easy travel planning together with the people they're traveling with, best of all you can package the travel plan, including the maps and directions into a offline accessible package and thus avoid the roaming charges.

CreateTrips app allows easy travel planning together with the people they’re traveling with, best of all you can package the travel plan, including the maps and directions into a offline accessible package and thus avoid the roaming charges.

Prior to investment CreateTrips had released the first version of their app in Apple’s New Zealand App Store which made it into Top 10 app there just in five days. Global launch is a matter of a few weeks.

”First of all, we can’t be any happier. Seed round – split between Butterfly Ventures and Rkapital – allows the three of us to continue working on CreateTrips full time. We’re building CreateTrips because this is what we love doing – building things that make it easier to do travel planning with friends. Butterfly Ventures offers us an opportunity to have a unique international connections and business development knowledge that is very rare to find from Finnish investors.” (Juha-Petteri Kukkonen, Founder of CreateTrips, Inc.)

Butterfly invested into CreateTrips because the team has excellent background for such venture, including app development, marketing and travel industry knowledge. The market potential is hundreds of millions and there’s clever business model with re-occurring revenue stream, as well as network effects that both ease up the distribution through virality and provide some long term protection from the competition. Butterfly investment will be used to validate the customer acquisition path and business model, as well as establish the required metrics to leverage the valuation up for follow-on financing rounds.

CreateTrips was founded by Juha-Petteri Kukkonen, Jarkka Salminen and Jesse Luoto. Juha-Petteri Kukkonen has been working as a strategist and director for Mindshare Worldwide and Grey Global before quitin’ his day job. Jarkka Salminen is a former rapper and independent game developer. Jesse Luoto was a developer at Activeark JWT before joining the CreateTrips team.

Case: CaddieON

CaddieOn LogoProfessional athletes use all available information to improve their performance. In golf, collecting the data requires a load of statisticians who follow the players and record each shot. Amateur golfers would love to have the same means to improve their performance as well. However, all the prior solutions either require too much concentration on manual data collection or one needs to pay big money for a live caddie to do the job. CaddieON allows automated golf data collection. The patent pending product enables the round events to be recorded shot by shot, shared and broadcasted in real time. Even better, player can compare his performance with other players and compete in all game details, not only with total round score. Instead of gadgets, you get to focus on game and play better. Now, that’s a strong value proposition for a golfer.

The CaddieOn wristband automatically detects the strokes and the club used for it. There's no easier way to keep track of your golf game play.

The CaddieOn wristband automatically detects the strokes and the club used for it. There’s no easier way to keep track of your golf game play.

CaddieON has launched the product and starting the sales in Finland during summer 2013. Prior to investment it has already announced cooperation with half a dozen golf courses in Finland and collected crowd funding from Finnish golfers worth 13 thousand euro.

”There are 60 million golfers in the world. CaddieON will lead the way in giving the golfers most value for their golf and making golf more rewarding, enjoyable and interesting than ever. The international market potential is worth several hundred millions. We wanted to have an investor who can help us with business models as well as finding the right partners. Butterfly was our best choice and shares our passion for lean customer driven development.” (Tuomo Lalli, CEO of CaddieON, Inc.)

In addition to automatically created golf game play record the CaddieOn mobile app has all the features you would expect from a golf app and there's many more coming up.

In addition to automatically created golf game play record the CaddieOn mobile app has all the features you would expect from a golf app and there’s many more coming up.

Butterfly invested into CaddieON because the patent pending product concept allows superior ease of use and thus stronger value proposition for golfers in a market worth of several hundred millions. Furthermore the business model offers several avenues for monetization. The CaddieON team has shown both the ability and commitment. Finally their ongoing crowd funding campaign has already gained significant traction among their future customers. Butterfly investment will be used to validate value proposition and establish the required metrics to leverage the valuation up for follow-on financing rounds.

Case: Fourdeg

Fourdeg_logo_RGB_1280x1549pxEvery property owner knows that heating costs are rising year by year. Most means to save the costs are either too expensive or do not save enough to make sense economically. Sounds depressing, doesn’t it? But not for long; Fourdeg is developing a product for water radiators heated buildings that will ensure both the energy savings as well as improved comfort temperature control with a superfast investment payback. Even better, the product can be installed within minutes and installation doesn’t require professional training. If something, that’s better with less.

Fourdeg system allows energy savings in heating up to 30% through intelligent self-learning cloud driven heating optimization algorithms. In addition customers benefit from full control of the system through web and mobile as well as better living comfort through significantly improved temperature accuracy.

Fourdeg system allows energy savings in heating up to 30% through intelligent self-learning cloud driven heating optimization algorithms. In addition customers benefit from full control of the system through web and mobile as well as better living comfort through significantly improved temperature accuracy.

Before the investment Fourdeg had built first prototypes and secured first pilot customer.

”We saw from the beginning that our smart heating control system and evident demand combines as an inspiring market opportunity. But that’s not enough for a successful start-up. To thrive through the growth phase startup needs to have right kind of expertise and sufficient resources. Butterfly makes us a perfect partner by providing the both; financial resources as well as the competence.” (Markku Makkonen, CEO of Fourdeg, Inc.)

Intelligent cloud controlled thermostat that is easy to install, even by end customers, is at the core of the Fourdeg offering.

Intelligent cloud controlled thermostat that is easy to install, even by end customers, is at the core of the Fourdeg offering.

Butterfly invested into Fourdeg because of their clear value proposition, huge market potential and because the product allows use of truly revolutionary distribution channel. The Fourdeg team is leanly operating well balanced mixture of talent and it has shown commitment and ability to learn fast. Butterfly investment will be used to develop the first product version for the pilot and to validate value proposition, especially the cost savings related to the product.

Case: Cadfaster

Cadfaster LogoUse of 3D information is growing and the models used are getting more complex. Furthermore it’s not just the designers running heavy duty workstations, but many different kinds of interest groups, such as construction workers at the construction site, who need to access and collaborate with the models. CadFaster enables this in real time with a Dropbox type of business model. Their technology is more efficient than any other on the planet, enabling the use of even the most detailed models also on mobile devices such as iPad.

Due to its cloud based optimizations MyCadbox is the fastest 3D visualization engine on the planet. It can handle gigabyte level models also on mobile devices such as iPad.

Due to its cloud based optimizations MyCadbox is the fastest 3D visualization engine on the planet. It can handle gigabyte level models also on mobile devices such as iPad.

Already before the investment CadFaster had launched MyCadbox service, secured a partnership with Vectorworks as well as significant number of beta users, including some from organizations such as Foster and Partners.

”CadFaster is employing a modern business model and lean customer centric product development methods. Therefore we also needed an investor who really understands these. The real added value investor makes the difference. The role of Butterfly while creating our business model and moving towards lean startup practices has been instrumental already before the investment.” (Raimo Kuismin, Chairman of CadFaster, Inc.)

Cadfaster's MyCadbox facilitates easy sharing of 3D models and collaboration with them.

Cadfaster’s MyCadbox facilitates easy sharing of 3D models and collaboration with them.

Butterfly invested into CadFaster because they’re able to answer the customer need of real time 3D data collaboration with technologically advanced low barrier of entry product that is built on modern business model. This allows introduction of new customer segments into real time 3D data collaboration and thus significant growth potential. Reference customers and install base as well as proven 3D technology knowledge and a balanced team with experience were important factors as well. Furthermore, there are plenty of potential exit targets that have a history of acquisitions. Butterfly investment will be used to validate the new Dropbox like business model as well as establish the required metrics to leverage the valuation up for exit.

Butterfly Ventures Invests Into New Startups

The ramp up of Butterfly Ventures investment activities continues at high pace; it has selected four new investment targets. The companies are: CadFaster, WhileOnTheMove, CaddieON and Fourdeg. With Butterfly Ventures investing in them, the companies will speed up their market-entry and accelerate their internationalization.

CadFaster is employing a modern business model and lean customer centric product development methods. Therefore we also needed an investor who really understands these.” told Raimo Kuismin, Chairman of CadFaster, Inc., “The real added value investor makes the difference. The role of Butterfly while creating our business model and moving towards lean startup practices has been instrumental already before the investment.” he added.

The first investment rounds vary between approximately 40 000 and 250 000 euro, from which the Butterfly Ventures share varies from 20 000 to nearly 70 000 euro. In addition, parties have agreed on the milestone tied follow-on funding that may increase the total investment of Butterfly Ventures up to 500 000 euro per company.

One can divide the investment targets roughly into two distinct groups; pre-seed stage companies where our investment enables the first stages of product development and seed stage companies where the focus is on product and business model validation.” said Matti Kanninen, CEO of Butterfly Ventures.

Butterfly Ventures will make first time investments in approximately ten new target companies per year. Due to investments announced now the number of invested companies rises up to seven for the year 2013. Furthermore, as some of the portfolio companies have already met the performance targets set for the follow-on investment round, follow-on investments are becoming current.

Enquiries and additional information

Matti Kanninen, managing partner
Phone: +358 (40) 5455877
Email: matti@butterfly.vc

Butterfly Ventures

Butterfly Ventures is an early stage focused startup development and venture fund management company located in Oulu, Finland. Behind the company are Matti Kanninen, Antti Kosunen and Juho Risku as well as Board members Jukka Mäkinen and Jari Pasanen. Butterfly Ventures has offices in Oulu and Helsinki.

Web: http://butterfly.vc

Northern Startup Fund

Northern Startup Fund is a venture capital fund managed by Butterfly Ventures that invest into early stage startups. It is the first asymmetric fund in Finland. In the case of Northern Startup Fund the asymmetry means that the public investor, which benefits also in a form of tax income, lowers the risk of a private investor by offering a possibility for returning the invested capital and profit share before the public investor. From the private investors’ point of view this improves the risk – return expectation ratio significantly. The investment capital of Northern Startup Fund will be 10 million €, half of which comes from the City of Oulu and the other half from private investors.

Resources

Download PDF: EN, FI

Case: MyPose

MyPose LogoRight now brick and mortar stores have huge challenges while integrating into digital world and competing with their online counterparts. Yet, as they’ll let the consumers really see and feel the products they’re invaluable piece for both the brand owners and consumers. MyPose bridges this gap. MyPose is digital fitting room display that allows great fitting experience and social feedback for the consumer. More importantly however, it’s an effective social marketing tool for both the stores as well as brand owners. It provides additional revenue stream from brand owner campaigns for stores as well as make their own marketing easy and cost efficient. It’s a game changer for the fashion industry.

So far MyPose has been tested by Marimekko, Calvin Klein and Mick’s as well as appeared on the Finland’s Next Top Model TV-show.

“Butterfly has right expertize and matching mindset to make Mypose as disruptive marketing tool.” (Lassi Anttonen, CEO of MyPose)

Butterfly invested into MyPose because of their industry dynamics changing value proposition, clever business model that has strong re-occurring revenue elements and a billion dollar market opportunity. Furthermore the team has demonstrated both the ability and commitment. In addition MyPose has all characteristics of a naturally viral product. Butterfly investment will be used to validate the value proposition and the business model, acquisition of key reference customers as well as establish the required metrics to leverage the valuation up for follow-on financing rounds.

Case: FilmMe Group

FilmMe LogoPeople want to create interesting content of their activities. For instance helmet cameras have spread like a wildfire. Yet there’s been only one way to get footage of yourself in action; having someone else filming you. Usually it’s either difficult, expensive or both to shoot a high quality video of yourself and share it in social media. FilmMe has a unique solution to this need. FilmMe is a patent pending automated camera system that shoots professional quality HD video of the subject without a cameraman. It tracks the movement, pans and zooms as needed and finally sends the video automatically to ones’ FilmMe account. The whole process is initiated with a press of single button. That’s easy.

The FilmMe system tracks the location of the wristband, pans and zooms the camera accordingly.

The FilmMe system tracks the location of the wristband, pans and zooms the camera accordingly.

FilmMe was the highest scoring Moneytalks Investor forum winner in the history with average score of 4.53 out of 5. Prior to investment they had also secured 180k€ worth of letter of intents from prospective customers.

”FilmMe is on the verge of international breakthrough with a product that has a market potential of several hundred millions. Because the vast majority of our target market is international we wanted a professional investor, who can help us ahead also in the longer run. In addition to financing Butterfly brought valuable knowledge for instance into areas of IPRs, distribution channels and business models.” (Tapio Koivukangas, CEO of FilmMe Group)

The camera system is installed into venues, but the end users get a stylish wristband that identifies the user, allows to start and stop shooting the video and is used for automated camera control.

The camera system is installed into venues, but the end users get a stylish wristband that identifies the user, allows to start and stop shooting the video and is used for automated camera control.

Butterfly invested into FilmMe because the value proposition for different actors is clear, there’s attractive business model, demonstrated market traction and a billion dollar market opportunity. Furthermore the team is well balanced mixture of technological skill and top notch marketing expertise. In addition FilmMe has all characteristics of a naturally viral product. Butterfly investment will be used to further validate the business model and establish the required metrics to leverage the valuation up for follow-on financing rounds.

Butterfly Ventures Announces the First Investments

Butterfly Ventures announces the first investments of Northern Startup Fund into three innovative startups: FilmMe Group, NWG Tools and MyPose. The companies are all based in Oulu, Finland. With Butterfly Ventures investing in them, the companies will speed up their market-entry and accelerate their business growth.

The first investment rounds vary between approximately 100 000 and 200 000 euro, from which the Butterfly Ventures share varies from 40 000 to nearly 100 000 euro. In addition, parties have agreed on the milestone tied follow-on funding that may increase the total investment of Butterfly Ventures up to 500 000 euro per company.

We were contemplating between traditional angel investment and Butterfly at first. In the end, it was evident that Butterfly due to their experience and business knowledge would be an excellent partner – also for longer run”, said Sami Jussinniemi, CEO of NWG Tools “The benefits were clear, because Butterfly helped to develop an excellent way to protect our business and intellectual property rights already before the investment.”, he added.

The announced portfolio companies have been selected out of nearly 200 startups that were evaluated in the past six months. What these companies have in common is a sizeable market potential, appealing value proposition and business model, as well as, an excellent team. In the majority of target companies, there is also a real opportunity to protect the market position either using IPRs or the business model.

We are acting according to lean-ideology. In practice this means, for instance, that we also aim to test a certain concrete and relevant aspect of the business with the investment, such as, how the product will be spread virally.”, told Matti Kanninen, CEO of Butterfly Ventures “It is great that startups seem to highly value the help and support we can give them already during the evaluation process prior to the investment.”, he added.

In addition to the announced investments, Butterfly Ventures has several other cases under work to become investments in the near future. The majority of these companies are either in a seed or pre-seed stage. Butterfly Ventures will make first time investments in approximately ten new target companies per year.

Enquiries and additional information

Matti Kanninen, managing partner
Phone: +358 (40) 5455877
Email: matti@butterfly.vc

Butterfly Ventures

Butterfly Ventures is an early stage focused startup development and venture fund management company located in Oulu, Finland. Behind the company are Matti Kanninen, Antti Kosunen and Juho Risku as well as Board members Jukka Mäkinen and Jari Pasanen. Butterfly Ventures has offices in Oulu and Helsinki.

Web: http://butterfly.vc

Northern Startup Fund

Northern Startup Fund is a venture capital fund managed by Butterfly Ventures that invest into early stage startups. It is the first asymmetric fund in Finland. In the case of Northern Startup Fund the asymmetry means that the public investor, which benefits also in a form of tax income, lowers the risk of a private investor by offering a possibility for returning the invested capital and profit share before the public investor. From the private investors’ point of view this improves the risk – return expectation ratio significantly. The investment capital of Northern Startup Fund will be 10 million €, half of which comes from the City of Oulu and the other half from private investors.

Resources

Download PDF: EN, FI