Case: Laturi

Laturi logoThe first step for a Personal Trainer with a new client is always to start with a fitness assessment. Traditionally this time consuming process requiring heavy and expensive equipment limits the number of clients personal trainers can serve. Laturi has designed a way to carry out fitness assessment quickly and efficiently. With the Energy Test, one personal trainer is able to test up to 400 people in just a week, the improvement is several folds compared to traditional means. The web based Energy Service and the Energy Test equipment is easy to carry, inexpensive and highly mobile. As a result of the Energy Test person gets an Energy Index, which tells the time that peak energy output can be experienced, whether at work, performing routine chores or engaging in recreational activities. Energy Index tells the benefit of being fit in such a way that gets people excited about taking care of their well being.

Laturi's web application tells in very understandable and motivating way about your fitness. In addition to Energy Index itself, it also breaks the results into sub-categories that visually show your strengths and help pinpoint the possible problem areas.

Laturi’s web application tells in very understandable and motivating way about your fitness. In addition to Energy Index itself, it also breaks the results into sub-categories that visually show your strengths and help pinpoint the possible problem areas.

Prior to Butterfly’s investment Laturi has filed methodology patent, launched the service, sold the Energy Test to over 20 businesses providing fitness assessments and as a result gathered validation for their business model.

“Realizing the benefits of improved employee’s fitness, American businesses invest over 20 Billion dollars annually in their efforts to help employees increase their level of physical activity. We have been seeking for an investor who shares our belief in the growing health and fitness market and can provide support for our plans to create a scalable international business. We are truly excited that we get to work with Butterfly and get concrete and committed support along the way.” (Vesa Tornberg, Founder of Laturi)

Butterfly invested into Laturi because of the extremely positive user experience of the service, Laturi’s strong and committed team with superlative industry expertise and balanced skill set. There is a fast growing market worth of hundreds of millions for Laturi’s product and Laturi has a solid plan for the distribution model. Furthermore the business model already has validation. Butterfly’s investment will be used for international growth, enhance the business model and establish the required metrics to leverage the valuation up for follow-on financing rounds.

Case: CreateTrips

CreateTrips logoPeople want to plan their trips together with family and friends. Furthermore they want to have the travel planning, tips and advices available offline without data roaming charges when they travel. CreateTrips is a social trip planner for the smart traveler. It allows users to draw information from sources such as Foursquare, Instagram and others into a digital map sheet and package it into downloadable travel plans that can be shared with fellow travelers. CreateTrips is not just another trip planner; in addition to already excellent product they have loads of differentiating features under development as well.

CreateTrips app allows easy travel planning together with the people they're traveling with, best of all you can package the travel plan, including the maps and directions into a offline accessible package and thus avoid the roaming charges.

CreateTrips app allows easy travel planning together with the people they’re traveling with, best of all you can package the travel plan, including the maps and directions into a offline accessible package and thus avoid the roaming charges.

Prior to investment CreateTrips had released the first version of their app in Apple’s New Zealand App Store which made it into Top 10 app there just in five days. Global launch is a matter of a few weeks.

”First of all, we can’t be any happier. Seed round – split between Butterfly Ventures and Rkapital – allows the three of us to continue working on CreateTrips full time. We’re building CreateTrips because this is what we love doing – building things that make it easier to do travel planning with friends. Butterfly Ventures offers us an opportunity to have a unique international connections and business development knowledge that is very rare to find from Finnish investors.” (Juha-Petteri Kukkonen, Founder of CreateTrips, Inc.)

Butterfly invested into CreateTrips because the team has excellent background for such venture, including app development, marketing and travel industry knowledge. The market potential is hundreds of millions and there’s clever business model with re-occurring revenue stream, as well as network effects that both ease up the distribution through virality and provide some long term protection from the competition. Butterfly investment will be used to validate the customer acquisition path and business model, as well as establish the required metrics to leverage the valuation up for follow-on financing rounds.

CreateTrips was founded by Juha-Petteri Kukkonen, Jarkka Salminen and Jesse Luoto. Juha-Petteri Kukkonen has been working as a strategist and director for Mindshare Worldwide and Grey Global before quitin’ his day job. Jarkka Salminen is a former rapper and independent game developer. Jesse Luoto was a developer at Activeark JWT before joining the CreateTrips team.